HELDER


Identity





Helder, which means 'clear' in Dutch, is a centre for mental health (psychiatric), self-realisation and meditation. Each triangle combination creates a unique symmetrical diamond character and refers to the idea of cutting a rough diamond to reach its purest form. Together with a specially designed geometric monospaced typeface, it becomes the base for this identity. All of these geometric elements are also present in the Yantra symbol. When it comes to visual communication, parts of these 'diamonds' form a frame to hold a wide range of quotes from guru's, movie characters and comedians, keeping it recognisable with a smile. Treating a heavy subject with a light touch.